The Ultimate Guide to one of our Favourite Promotional Products - The Americano

What's Your Favourite Promotional Product?

When choosing Promotional Products it's important to have the target audience in mind, but that said we all have some favourite product ideas that work for many audiences.

For Dan Farrar in our sales office it's The Americano Printed Re-Useable Cup.

The Americano range of printed re-useable cups is a firm favourite for many reasons, on top of the fact it ticks all our credentials for a great eco product. The Americano is a UK Designed, Manufactured and Patented success story!

Americano Features:

The Americano is actually a Range of re-useable take-away drinking cups that include:

350ml Original Americano
300ml Medio (single walled)
300ml Cortado (clear, single walled)
250ml Espresso (double wall)
250ml Primo (single wall)

Different sizes, with single or double walls to the cups which dictate whether a thermal grip is required, printed either by spot colour screen prints or in vibrant full colour wraps.

The Original Americano Take-Away Coffee Cup is the largest in the range at 350ml. Double Walled with a screw-fix lid. Optional grip. Top-rack dishwasher & microwave safe. Spot Colour or Full Colour Printing.

The Medio Take-Away Coffee Cup is 300ml with a clip on lid. It is single walled so needs a grip. Top rack dishwasher safe. Spot Colour or Full Colour Printing.

The Cortado, as per the Medio above is 300ml capacity but made from clear single-walled material which gives the impression of glass. Clip on lid. Requires a grip. Top-rack dishwasher safe. Spot Colour prints only.

The Espresso @ 250ml is designed specifically for vending machines. Double walled so no need for a grip with a screw fix lid. Top-rack dishwasher & microwave safe. Spot Colour or Full Colour Printing.

The Primo is a single walled 250ml tumbler so requires a grip, clip on lid and top rack dishwasher safe. Spot Colour or Full Colour Printing.

Features & Benefits

The Original Americano is a 350ml re-useable copy of the traditional single-use cups sold by the billions from coffee shops across the world.

By encouraging and providing coffee drinkers with a re-useable alternative we hope to reduce the number of these cups that head to landfill.

The Americano range is available in a wide range of colour-ways, including mix & match cup and lid colours. This allows for on-brand colour co-ordinated cups.

A good colour combination being where the print colour to the cup is matched by the lid colour - so Navy Cup, White Print, White Lid for example.

Two Print options

Screen print in solid colours to a coloured base, or white cup
Print with a full colour full wrap design & choice of lid colours.

The full colour full wrap options are available on all Americano cup styles (except Cortado) making it perfect for matching to virtually any brand guidelines & creating a truly stunning piece of merchandise.

The Original 350ml Americano & the 250ml Espresso are double walled, this helps keep a drink hot but also means no need for a grip to protect hands from the heat of a drink.

Sometimes the thermal grip adds to a design and can be printed on but otherwise the grip just creates a very restrictive print area to the cup & double walled without grip makes more sense!

Finally for all The Americano Range (except Cortado) there is a spill-proof lid in all colour choices and a black or white handle option on the Americano 350ml Original.

As shown above The Americano provides lots of flexibility to create the perfect on-brand re-useable coffee cup, the combination of something so practical for so many audiences that through colour & print can be made to look great also creates a winning formula for a business gift that gives you a great return on investment delivering lots of brand exposure.

The Americano GREEN Score

As well as being a great promotional product in its own right the Americano Range also has really strong Eco Credentials.

Country of Manufacture: The whole range is Made in the UK

Carbon Footprint: of each model is known and can be offset

Raw Materials: the Range is available in Virgin or Recycled Plastic Materials

Recycled Content: in a limited range of colours a 100% recycled material range is available

Recyclable: The Americano Range is easily recyclable through domestic collection streams

Longevity: The Americano replaces single use take-away coffee cups and can be used for years

End of Life: The Americano is easily recycled

Dan recommends to his clients to add icons into the artwork template that shows to the end users of the cup that they are using a great eco-friendly piece of promotional merchandise.

If you are interested in the Americano range for your business, then speak to Dan Farrar and he can suggest a colour combination, help with visuals and samples and process that order for you.