The Ultimate Guide to Organising & Maximising Impact with Corporate Golf Day Merchandise
Organising a Corporate Golf Day can be a daunting task, especially for anyone who doesn't play golf! In this post we'll look to demystify some of golf's quirks and show you how to Maximise the impact & ROI with golf day merchandise.
Which Golf Course?
It may be that golfers within your company have a local course that they know & have a good relationship with where you will get favourable treatment. However it's important to bear in mind where your customers are and how accessible the course is to them.
For a good golf day however golfers are usually quite happy to travel and may even consider an overnight stay so whether a hotel is available on the course or nearby will be part of the considerations.
Golf courses are like restaurants or hotels, you can have all manner of quality of courses, dress codes, local rules & costs. You want a course that strikes the right balance between the atmosphere you want to create, the quality of the golf, and matching your budget.
Some courses will be very strict on handicaps and in doing so may not accept some of your party if they are social players and don't have official handicaps
Depending on your numbers you'll need a clubhouse that can accommodate your numbers and provide the catering facilities you are looking for.
A golf course is 18 holes, it may be that you are wanting two rounds in one day, so 18 holes in the morning, lunch and then 18 holes in the afternoon followed by dinner. Some courses have more than one course, and playing two different courses in one day may be an attraction.
Ideally if organising a fairly large golf day you want to have the course to yourself and not have another corporate day or Society sharing the facilities with you.
Types of Competition:
Depending on the size of your party and whether just 18 holes are being played or 36 then there are many different competition formats that can be played.
A Corporate Golf Day typically involves players playing together in groups of 4, this is the maximum, to create a team atmosphere you can create a team competition where each group of 4 is scoring against each other as well as each individual's score being counted for individual prizes.
There are many formats including Greensomes, Foursomes, Texas Scramble, Four ball better ball and handicap considerations that fall outside of the remit of this post but will need agreeing and a resulting scoring chart being created.
For the award ceremony at the end of the day further mini competitions can be added on certain holes such as longest drive and nearest the pin.
Starting Times:
Depending on how busy the course is and your accessibility to it rather than just start from the first hole, which means if you have a large number of groups teeing off the last in can be hours after the first.
Some course might allow a “Shot Gun Start” where each group starts from a different hole at the same time - the Shot Gun. Or alternatively you might have half a group start at Hole 1 and the other Half start at Hole 10 to try to reduce the gap between first & last to start & finish.
Plan for the Day:
Depending on start times, number of holes being played etc. everyone may or may not arrive at the same time. But the best start to a Corporate Golf Day is Bacon Butties with Tea or Coffee, get the atmosphere started, competitions explained etc.
Welcome banners for greeting as well as sign posting might be needed depending on size of club house. Printed Tablecloths are a good idea too as you set to make the right impression.
Charity Fund Raising:
You might be raising funds for your preferred charity, printed pull up banners showcasing the charities work and also having a charity representative for the breakfast meet gives the charity good exposure.
Selecting the Right Clothing Apparel for Corporate Golf Days
Golf has its own brands of clothing, in particular polo shirts. From Nike, FootJoy (FJ), Callaway, Lyle & Scott, Taylor Made to name just a few.
You certainly want to consider dressing your organising team in a colour co-ordinated polo that suits your brand, with embroidery left chest and maybe TEAM printed to the shoulders. Wearing branded clothing not only boosts team spirit but also enhances brand visibility & appearance of professionalism among customers attending the event.
But good quality golf clothing would also make a fantastic gift for all those making the trip for your golf day and would really make for some great photos. Remember to have the branding done subtly, this is a gift afterall.
Popular Options: Nike's Dri-Fit Victory Polo & Titleist Ball Marker Baseball Cap
Nike's Dri-Fit Polo:
This lightweight polo offers excellent breathability thanks to its Dri-FIT technology fabric that wicks away moisture during hot summer rounds, but is also made from 100% Recycled Polyester so an eco win too!
Titleist Ball Marker Baseball Cap:
The leading brand in golf, this pre-curved 6 panel performance cap is made of stretch material with anti-microbial, moisture wicking sweatband and Velcro closure. Pronounced Titleist branding to the front ensures this will be any golfers keep sake, but with magnetic ball marker attached to the peak allows you to co-brand this great gift with your logo to the printed full colour ball marker.
Customised Promotional Merchandise Giveaways
Branded promotional items can significantly enhance brand awareness during corporate golf events. By incorporating custom-printed promotional golf merchandise, you not only engage participants but also provide them with memorable keepsakes that they will use and cherish long after the event.
Printed Golf Balls as Effective Marketing Tools
Golf balls are an essential part of any golf day, making them a perfect choice for branded giveaways. With your company logo printed on high-quality balls, potential customers and partners will be reminded of your brand every time they tee off. Additionally, these printed golf balls may be packaged in tubes of three with the packaging printed making excellent conversation starters amongst attendees, further promoting your business in a subtle yet effective manner.
Practical Accessories: Custom-Printed Tees and Pitch Mark Repairers
Tees:
Tees are used for the first shot on each hole where the player can “tee” up the ball making it easier to hit with longer distance hitting drivers. Custom-printed tees offer a practical low cost giveaway option for corporate golf days. These small yet essential accessories can feature your company logo or message to create lasting impressions on players through the day. Providing a bowl on the first tee can be a nice way to start the day.
Pitch Mark Repairers:
A pitch mark repairer is a must-have tool for all golfers, it is used to repair dents made in soft greens when the ball lands. By providing branded pitch mark repairers at your event you can provide a lovely gift that can last for may years reminding the players of you and your great golf day!
Beyond these popular options, there's no shortage of other promotional products suitable for corporate golf events - from stylish golf towels to gift sets including tees, pitch mark repairers and also ball markers in one set.
The merchandise however does not have to be golf specific, offering drinkware such as the LSi Colourworks Bottle keeping cold water cool for a whole round can be a great gift. As could golf gloves, sunglasses, suncream, lip balms, or even woolly hats depending on the time of year.
By incorporating a variety of branded merchandise into your golf day, you can create an engaging and memorable experience for all attendees while effectively promoting your business.
Course Decoration with Banners & Signage
Enhance your event by incorporating banners and signage featuring your company logo prominently displayed around the course. By utilizing banners and signage featuring your company logo, you can create a sense of unity among participants while also promoting your brand. In this section, we will discuss the importance of eye-catching banners at corporate golf days and how to create a cohesive branding experience through consistent signage.
Importance of Eye-Catching Banners at Corporate Golf Days
Banners are an essential aspect of any successful corporate golf day, as they help establish a professional atmosphere while showcasing your brand's identity. Strategically placed banners can capture participants' attention, ensuring that potential customers associate positive experiences on the course with your business.
Creating a Cohesive Branding Experience Through Consistent Signage
To maximize the impact of promotional materials during corporate golf events, it is crucial to maintain consistency in design elements such as colors, fonts, logos, and messaging across all forms of promotional merchandise and golf course dressage signage. By doing so, you reinforce brand recognition amongst attendees while presenting a unified image that speaks volumes about your commitment to quality.
Tee Box Signs:
Customized tee box signs displaying company logos or sponsor information can be strategically placed throughout the course for maximum visibility.
Hole Sponsorship Flags:
Sponsoring individual holes allows businesses to showcase their support for local organizations or charities while promoting their own brands via custom-printed flags bearing their company logo.
Directional Signage:
Ensure that participants can easily navigate the course by providing clear, branded directional signage at key locations such as registration areas, restrooms, and refreshment stations.
Incorporating banners and consistent signage into your corporate golf day not only enhances the overall aesthetic of the event but also contributes to a memorable experience for all attendees. By investing in high-quality promotional merchandise, you demonstrate your commitment to excellence while fostering lasting connections with potential customers.
The Impact of Trophies on Attendee Engagement
Awarding trophies at corporate golf days not only recognises outstanding performance but also fosters healthy competition among participants. To ensure these awards resonate with recipients, consider customising them by incorporating elements related to both the event and your organisation's branding. For example, you could choose from various types of personalised trophies such as:
Cup-style trophies:
Elegant silver or gold cups engraved with the winner's name and event details.
Crystal awards:
Eye-catching glass or crystal trophies featuring your company logo and event information.
Custom-designed golf-themed awards:
Unique pieces that incorporate elements of the sport, such as a golfer's silhouette or a miniature golf club.
Incorporating branded gifts and trophies into your corporate golf day not only adds an element of excitement but also serves as an effective marketing tool. By selecting high-quality, personalised items, you will create lasting memories and positive sentiment to your company and brand.
FAQs in Relation to Corporate Golf Day Merchandise
What types of corporate golf day merchandise are available?
There is a wide range of Corporate golf day merchandise available, including branded clothing such as polo shirts, jackets, and caps, branded promotional items like golf balls, tees, and umbrellas, course decorations such as banners and signage, personalised gifts for participants like towels and water bottles, and trophies for winners. These products can be tailored to match your company's branding and event theme.
How much does corporate golf day merchandise typically cost?
The cost of corporate golf day merchandise varies depending on the type of product, quantity ordered, and level of customisation. Basic promotional items like tees or ball markers may start from as low as £0.50 per item, while high-quality custom apparel can range from £15-£50 per piece. The team at LSi will be happy to help you choose the right items, create visuals for approval & quotations for a variety of options.
Are there any discounts for bulk orders of corporate golf day merchandise?
Yes, LSi will offer discounts when you ordering in bulk quantities, but equally can be flexible to your needs if your day only involves a small group.
Is it possible to customise the design of corporate golf day merchandise?
Absolutely, from embroidery and screen printing on golf day clothing through to decoration of all promotional products and signage LSi will ensure everything for the golf day coordinates and meets your brand guidelines.
What is the turnaround time for ordering and receiving corporate golf day merchandise?
The turnaround time depends on demand at time of order but typically within 2-3 weeks is the average expected lead time.
Contact LSi
Please contact LSi today to discuss your corporate golf day merchandise requirements and how we can help you create an unforgettable event, sales@lsi.co.uk, 01274 854996.
Conclusion - A Golf Day Checklist
We hope you found our Ultimate Guide useful, we do of course focus on promotional merchandise, branded clothing, awards, and printed signage being our speciality - below is a check list of things to consider in more detail to ensure the smooth running of your day. Good Luck!
- Define the event objectives
- Establish a budget
- Select a suitable venue
- Determine the event format / competition
- Set a date and time
- Create an itinerary or schedule, from registration & check-in to awards and close
- Send out invitations
- Organise logistics
- Prepare registration and check-in process
- Plan catering and refreshments
- Plan for on-course activities: longest drive, closest-to-the-pin, or hole-in-one challenges
- Arrange for sponsorship and/or Associated Charity
- Organise event branding and signage
- Organise branded clothing, promotional merchandise, gifts and winners trophies
- Communicate event rules, dress codes and etiquette
- Arrange for event photography & videography
- Ensure safety and insurance
Back to the last page you viewed